March 23, 2009
Contact:
Jena Thompson, The Conservation Fund, 512.423.5086
San Francisco, CA.—iPhactory today announced the availability of its iPhorest app for iPhone and iPod touch on the Apple App Store. iPhorest, http://www.iphorest.com/, is an innovative and environmentally conscious app that gives users the opportunity to raise their own virtual tree.
The virtual iPhorest tree grows after being nurtured by the user. Once the seedling has been planted, the next screen will show you the initial tree sprouted. Simply shake your iPhone to create a rain shower, and when the virtual sun shines, your tree begins to grow—reaching a new stage every day. You can plant additional trees in the forest view screen by clicking on the shovel, and even send your tree to others by pressing the share button. There is also a world map of everyone who has downloaded the app, so you can see where other fellow iPhoresters are planting from.
To commemorate the development of iPhorest, Ecolife Apparel worked directly with The Conservation Fund at this year's TED 2009 conference, to plant 2,200 trees—one for each attendee. Ecolife is an all cotton collection of underwear and casual apparel that conserves energy by reducing energy in the wash and dry cycles. The collection is overseen by Nick Graham, formerly Chief Underpants Officer of Joe Boxer.
iPhorest is available for $4.99 from Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore.
This application is not tax deductible.
For more information please visit www.iphorest.com/, www.iphactory.net and www.ecolifeunderwear.com.
About iPhactory: iPhactory is a San Francisco based marketer of applications for phones and mobile devices. iPhorest is the first of many applications the company will be launching over the next year. The company is working with the Conservation Fund and will work with the nation's leading public natural resource agencies to ensure the real trees are protected for the long-term. www.iphactory.net
About Ecolife: Ecolife is a collection of energy efficient apparel launched by Delta Galil in the United States and Europe and is the first of many brands to be developed using the proprietary technologies developed by Delta. www.ecolifeunderwear.com
About Nicholas Graham: Nicholas Graham, was also founder and former CUO (Chief Underpants Officer) of the ubiquitous JOE BOXER brand. Graham changed the face of fashion when he turned his "little" underwear company into one of America's most popular lifestyle brands. Graham's eccentric charisma and seat-of-the-pants marketing style transformed JOE BOXER the underwear company into a global brand via his manifesto, "The brand is the amusement park, and the product is the souvenir." For more information: www.100mc.com
At the Fund we help save wild havens: large, natural spaces for wildlife to be exactly that—wild. Your gift ensures that wildlife, like this bear cub, has the habitat it needs to thrive.
Buy the iPhorest application for iPhone and grow your own virtual tree! Plant a seed, shake your iPhone to create rain and when the virtual sun shines, your tree grows—reaching a new stage every day. For every virtual tree purchased, we'll plant a real one!
MacLife highlighted iPhorest as one of the few good charitable apps for iPhone.
Powered by: Phase2 TechnologyThe Conservation Fund National Office
1655 N. Fort Myer Drive, Suite 1300
Arlington, Virginia 22209-2156
Phone: 703-525-6300
Fax: 703-525-4610
Email: postmaster@conservationfund.org
