Since 2008 the Biolage and Matrix families have helped to “Spread the Love” to conservation. For four years in a row, Biolage has created special co-branded products sold in participating salons. Together with salon owners, stylists and the Biolage family at L’Oreal and Matrix, contributions have helped to protect and restore many of our favorite places—especially those that benefit from the Fund’s voluntary carbon offset program, Go Zero.

Saying "Thank You"

In 2010, Biolage launched a "Thank You" campaign to help give back to salon owners and stylists who were making a difference in their own environment. The concept was simple: Biolage’s website encouraged salon owners, stylists and clients to write a thank you note to each other. For each thank you posted online, Biolage would donate $1 to the Fund in support of our efforts to create a greener, leafier planet.

The campaign ran through 2010. Online response was fantastic; stylists and salon owners across the country embraced the program, and more than 22,000 thank you notes were posted to the website. Biolage responded by doubling its initial pledge from $10,000 to $20,000.

Tomer Bar (pictured at right), brand manager for Biolage, presented a $20,000 check to the Fund's Jena Meredith at Biolage's Spread the Love Imagination Matrix event in January 2011.

What's Next?

The 2011 Spring Renewal effort kicks off in April, benefiting Go Zero restoration projects at Lake Ophelia, Grand Cote, and Upper Ouachita national wildlife refuges. Biolage’s Hydratherapie brand has pledged an additional donation of $15,000 to help protect and restore coastal wetlands within the Lake Pontchartrain and Lake Maurepas basins in Louisiana.

Biolage and Go Zero

2011 marks the fourth year Biolage has run a spring campaign to benefit the Fund's Go Zero program. The 2011 Spring Renewal campaign runs through June to help the Fund’s high priority reforestation and climate endeavors.

Already Biolage's Spring Renewal donations have helped to plant 13,500 trees at key sites including Grand Cote and Lake Ophelia national wildlife refuges in Louisiana. Matrix and Biolage team members learned firsthand the value of restoring these lands during a site visit to the wildlife refuges in fall 2010 (pictured at left).

As the forests at Grand Cote and Lake Ophelia mature, they are expected to trap an estimated 240,000 metric tons of carbon dioxide from the atmosphere and provide important habitat for the federally threatened Louisiana black bear.

The Grand Cote and Lake Ophelia project received gold level validation—the highest level available—under Climate, Community and Biodiversity (CCB) Standards, Second Edition. The standards are written by an international nongovernmental alliance that promotes land-management solutions.

Help Biolage “Spread the Love.” We'll help you calculate your carbon footprint and you make a donation to Go Zero today.